J.D. Power and Associates and McGraw-Hill Construction Reports:
Bradford White Ranks Highest among Water Heater/Boiler Manufacturers in Satisfying Subcontractors
Bradford White Corporation, Ambler, PA — Bradford White ranks highest among water heater and boiler manufacturers in satisfying subcontractors, according to the J.D. Power and Associates/McGraw-Hill Construction 2006 HVAC and Water Heater/Boiler Subcontractor Satisfaction StudySM released recently.
The first ever study of the category focused on how subcontractors evaluate and rate manufacturers of HVAC and water heater/boiler systems. “Warranty and repair service play a particularly important role in customer satisfaction in these industries, due in part to the fact that both types of systems are complicated and need ongoing maintenance and replacement of parts,” said Burleigh Morton, senior director of research and analytics at McGraw-Hill Construction. “Understanding what is important to subcontractors is critical to success for these manufacturers. Fewer than one-fourth of subcontractors purchase products exclusively from one manufacturer, so problems will lead customers to seek out other substitutes for their current supplier.”
Overall subcontractor satisfaction with water heater/boiler manufacturers is based on performance in seven factors. They are (in order of importance): warranty and repair service (22%), ordering process (20%); credit/billing (13%); delivery (13%), price (12%); sales and marketing support (12%); and product (10%).
Bradford White ranks highest among water heater/boiler manufacturers, with the highest ratings in four factors: warranty and repair; ordering process; credit/billing and product.
According to J.D. Power and Associates - “subcontractor satisfaction is greatly impacted by the accuracy and timeliness of receiving products ordered. Overall, 93 percent received their water heater/boiler order on time and as ordered. This is a positive reflection on the importance the industry is placing on satisfying their customers”.