1,000,000th ICON System™ Water Heater Installation (View)

The successful introduction of the ICON System™ is capped off with a big surprise for one lucky homeowner. Follow the 1,000,000th ICON System™ water heater from delivery to accessory package installation to initial start up.

Bradford White Icon System™ Accessory Packages
Homeowner Video (View)

This video explains all the benefits homeowners can expect by upgrading their water heater with the Bradford White ICON System™ Accessory Packages.

Bradford White Icon System™ Accessory Packages (View)

The Bradford White ICON System™ Accessory Packages allows for more hot water for the money, higher efficiency, greater energy savings, leak protection and full 7-day programmability. Watch the video to learn more about these exciting new features.

Bradford White Icon System™: Features & Benefits Video (View)

The Bradford White ICON System™ is our revolutionary new intelligent control technology for water heaters. This video reveals the numerous energy and time-saving features and benefits to the homeowner, contractor and wholesaler.

Bradford White Icon System™: Technical Video (View)

This video explains all the technical aspects of the new Bradford White ICON System™, our revolutionary new intelligent control technology for water heaters.

Eco-Defender Safety System® Ultra Low NOX - Full Length (View)

This full length video details the technology behind the Bradford White’s Eco-Defender products including a new primary air radiant burner system that greatly reduces NOx emissions.

Bradford White’s New Propane Burner (View)

Bradford White’s new Titanium Stabilized Stainless Steel burner is a rugged and durable innovation available exclusively on Bradford White propane water heater models.

Defender Safety System® Product Video (View)

The Defender Safety System® is Bradford White's Flammable Vapor Ignition Resistant technology. This program features ESPN analyst and former All-Pro NFL quarterback, Ron Jaworski.

MilliVolt: Product Presentation (View)

Millivolt Models feature Bradford White's exclusive Millivolt technology and are the industry's first line of cordless, commercial gas water heaters.

PDV: Power Direct Vent with Independent Venting (View)

These models utilize an independent direct venting system that introduces air for combustion throughout one pipe while products of combustion are exhausted through a separate pipe.

Hydrojet® Total Performance System: Product Video (View)

This video explains in detail how Bradford White's high efficiency, high deliverability, highly effective self-cleaning system helps reduce sediment build-up in the water heater tank.