California Consumer Privacy Act Privacy Policy

CALIFORNIA CONSUMER PRIVACY ACT
PRIVACY POLICY

Pursuant to the California Consumer Privacy Act (CCPA), Bradford White Corporation (BWC), which includes Laars Heating Systems, Inc., and Niles Steel Tank, collects information from consumers during the following interactions:

  • Warranty registration and upgrade
  • Product replacement or maintenance
  • Payment of service invoices
  • Customer service call logs
  • Requests for literature and other information
  • Visits to Bradford White Corporation websites

For warranty registrations and upgrades, consumers are asked to provide BWC their first name, last name, phone number, email address, as well as street address, city, state, zip code, and country of residence. BWC maintains this information internally, or through a third-party data storage vendor, in hopes that it may be used in the future in various customer service/outreach initiatives. This information is not shared with any other parties.

When a BWC product needs to be replaced or maintained, BWC may collect a consumer’s first name, last name, phone number, email address, as well as street address, city, state, zip code, and country of residence. This information is collected by BWC, or is shared with BWC via a third party contractor that is providing product replacement or maintenance services. BWC maintains this information through a third-party data storage vendor for the purposes of logging customer experiences and product performance. This information is not shared with any other parties.

A consumer’s personal information may have been collected by BWC prior to June 1, 2020, through service invoices from contractors. This can occur when the contractor provides service on a BWC product and includes the personal information of the consumer for whom services were rendered and includes the consumer’s phone number and street address. This information is maintained by BWC for financial purposes and is not shared with third-parties beyond the contractor who initially provided the invoice to BWC.

BWC’s technical support, warranty, and product department staff maintain call logs. These call logs contain phone numbers that BWC maintains, either internally or through a third-party data storage vendor, for the purposes of logging customer experiences and product performance. This information is not shared with any other parties.

On occasion, consumers will order information from BWC on a particular product. BWC follows up on these requests by providing additional product information to the consumer in the most efficient way possible. To provide this service, BWC will collect a consumer’s name, mailing address, email address, and phone number. This information is maintained by BWC for the purposes of potential future interactions with these consumers.

BWC uses cookies on our websites to collect Internet Protocol (IP) address information from consumers who visit our sites. This information is stored by a third-party data storage vendor for a limited period of time and is used by BWC to obtain a general location of the consumer so that they can be referred to nearby product and service providers. This information is not share with any other third parties.

THE INFORMATION COLLECTED BY BWC HAS NEVER BEEN, AND WILL NOT, BE SOLD TO ANY THIRD PARTIES FOR ANY PURPOSE.

Accessibility
Information in this Privacy Policy may be relayed to those with disabilities by clicking on on the bottom, righthand portion of this page.

Right to Know
Pursuant to CCPA, all consumers have the right to know of any of their own personal information that is collected, disclosed, or sold by any businesses with substantial activity in the State of California in the previous 12 months. To exercise this right and make a request that BWC disclose this information to you, Email us or call 800-523-2931. BWC is required, under CCPA, to confirm receipt of this request within 10 business days.

CCPA requires BWC to verify the identification of any consumer who makes such a request. As such, you will be asked to provide no less than two pieces of information that BWC can use to verify you are in fact the consumer that is subject to the request. CCPA also allows BWC 45-calendar days, from receipt of a Right to Know request, to respond to that request with an option to extend this time period by an additional 45-calendar days if necessary and upon notification of the person making the request. If a consumer cannot verify their identity to BWC within 45-calendar days of being asked, CCPA permits BWC to deny the consumer’s request.

Right to Delete
Pursuant to CCPA, all consumers have the right to request that their personal information that is collected, disclosed, or sold by any business with substantial activity in the State of California be deleted with few exceptions. To exercise this right, you may Email us or call 800-523-2931. BWC is required, under CCPA, to confirm receipt of this request within 10 business days.

CCPA requires BWC to verify the identification of any consumer who makes such a request. As such, you will be asked to provide no less than two pieces of information that BWC can use to verify you are in fact the consumer that is subject to the request. If a consumer cannot verify their identity to BWC within 45-calendar days of being asked, CCPA permits BWC to deny the consumer’s request. CCPA also allows BWC 45-calendar days, from receipt of a Right to Delete request, to respond to that request with an option to extend this time period by an additional 45-calendar days, if necessary, and upon notification of the person making the request. BWC is required by CCPA to notify the requesting consumer when their information has been deleted.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
Under CCPA, consumers have a right to not receive discriminatory treatment by BWC for exercising their rights under CCPA.

Right to Designate an Authorized Agent
Under CCPA, consumers may use an authorized agent to submit a request to know or a request to delete, as described above in this policy. In such cases, BWC may require consumers to directly verify their identity and/or ask the authorized agent to provide proof of the consumers’ written permissions allowing them to act as an authorized agent on their behalf.

For more information pertaining to this policy, and your rights under CCPA when interacting with BWC, please contact, Sr. Vice President of Corporate Administration, Paul Balon via email or by phone at 800-523-2931.

This policy was last updated on 6-3-2020

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