International Technical Excellence Center (iTEC™)

International Technical Excellence Center (iTEC™)

iTEC Cutting-edge Facility for Training Today’s Contractors

Bradford White’s International Technical Excellence Center ( iTEC ) in Middleville, Michigan gives new and seasoned technicians hands-on training. Our live-fire lab hosts products and sales training events throughout the year for contractors, engineers, wholesale distributors, and sales representatives around the world. The iTEC facility is a LEED Gold certified facility and represents Bradford White’s commitment to the professional installer and the industry at large.

LEED Gold Certified Building

The iTEC facility is designed and constructed using practices to reduce negative environmental impacts.

  • Renewable energies throughout
  • Variable speed and modulating mechanical solutions

Real, On-the-Job Settings

Hands-on training lab showcasing live fire equipment. Get hands-on experience on any product Bradford White offers! Over tens of thousands technicians and hundreds of companies have been trained here.

Dynamic Classroom Experience

A state-of-the-art lecture hall with stadium seating, large projection screens, high tech audio visual system, HD cameras and multi-location video conferencing. This takes classroom training to a whole new level of interaction and collaboration, making it easy for you to engage with the instructors.

One of a Kind Mechanical Room

Showcasing an energy efficient, variable-frequency drive HVAC system with boilers, pumps, heat exchangers, geothermal equipment and domestic hot water tanks. Take advantage of this unparalleled opportunity to see water heating products in an environment unlike any other.

Training Relevant to Your Business

Classes are fully customizable to sharpen skills relevant to your market and business model. Get what YOU need by training at iTEC.

Water Heater Training, Inside and Out

Participants can get an inside look at Bradford White products. The whole facility is a working model demonstrating what Bradford White products can do for business, homes and industries.

Industry professionals interested in visiting Bradford White’s iTEC center or setting up a training seminar are encouraged to contact their local Bradford White sales representative or fill out an online request at

Departments at the iTEC Facility


Bradford White is committed to excellence through training. Explore the great training options brought to you by For The Pro® Training Academy.

For the Pro® Training Academy

  • Web based eLearning
  • Live training broadcasts
  • On-site regional training
  • Hands-on training at iTEC


Your calls and emails are answered 24/7 by our team of live technical service specialists with experience in the trade.

Field Service Support

Have questions about product installation, applications or troubleshooting? Our team can help provide real-time support for all Bradford White products including:

  • Tank-type water heaters
  • Tankless water heaters
  • Heat pump water heaters (888-443-4394)
  • Boilers

Products made by Bradford White are manufactured in the United States using the finest raw materials and components from around the world.

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