International Technical Excellence Center

Bradford White’s International Technical Excellence Center (iTEC™) is a newly built 18,500 sq. ft. state-of-the-art LEED certified training facility located adjacent to the company’s manufacturing facilities in Middleville, MI. 

The center includes a 64 seat, classroom style lecture hall with stadium seating, a “live-fire” training lab with 10 working stations for live demonstrations and hands-on learning experiences, a 4,000 sq. ft. mechanical room, on-sight business center, large conference room, and a full working cafeteria and dining area.

The iTEC™ facility hosts product and sales training events throughout the year for contractors, engineers, wholesale distributors and sales representatives from across the United States and Canada.

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Additional iTEC™ highlights:

  • Gold Leadership in Energy and Environmental Design (LEED) certification - LEED certification is a green building rating system designed to promote design and construction practices that increase profitability while reducing negative environmental impacts. The system offers four certification levels with the Gold status being the third highest level.
  • Rain water harvest system with 30,000 gallon storage capacity that provides the building with non-potable water.
  • Solar Thermal panels supply heat and hot water throughout the building.
  • Photovoltaic (PV) energy supplements electrical power
  • Products in motion – the whole facility is a working model demonstrating what Bradford White products can do for businesses, homes and industries.
Customer support and tech service call center that is staffed 24 hours per day, seven days a week.
  • Large projection screen that can be broadcast to other areas and rooms within the building
  • Audio Visual System with HD cameras for training sessions and video recording.
  • Multi-location video conferencing for interactive service calls with on-site technicians
  • Cut-away product examples to give participants an inside view of Bradford White products.
No water is ever wasted at the facility - If it’s heated for demonstrations or training, an elaborate mechanical room recycles water into heating systems for the facility.
  • In-floor radiant heating system throughout the building.
  • Outside, snow-melt radiant system