The Bradford White International Technical Excellence Center (iTEC™)

The Bradford White International Technical Excellence Center (iTEC™) training facility is an 18,500 sq. ft., LEED Gold Certified complex, located adjacent to the company’s manufacturing facilities in Middleville, MI. It was built with the goal of creating a comfortable, hands-on learning center with cutting-edge technologies and building systems.

The iTEC™ center features a 64 seat, classroom style lecture hall with stadium seating and a high-tech audio visual system with HD cameras, a 5-million BTU capacity “live-fire” training lab with 10 working stations for live demonstrations and handson learning experiences, an onsight business center, a large conference room, and a full cafeteria and dining area. At the heart of the facility is a 4,000- sq. ft. mechanical room that showcases an energy efficient, variable-frequency drive HVAC system with boilers, pumps, heat exchangers, geothermal equipment, and domestic hot water tanks.

Would you like to set up a training seminar at iTEC?
Click Here

The iTEC™ facility hosts product and sales training events throughout the year for contractors, engineers, wholesale distributors, and sales representatives from around the world.

  • “Each and every operating component of the building’s mechanical system serves as a training tool. There’s no substitute for seeing these components in operation and seeing how they interconnect; it’s hands-on training in the best sense,” said Dustin Bowerman, Director of Technical Services at Bradford White.

  • “We set out to build a premier training facility where industry professionals can come and get the best, most advanced, hands-on learning experience possible. We invite contractors, engineers, wholesalers and sales representatives to come to this fabulous facility and learn about our products and hone their skills,” said Bradford White’s President and CEO Nick Giuffre.

  • Gold Leadership in Energy and Environmental Design (LEED) certification - LEED certification is a green building rating system designed to promote design and construction practices that increase profitability while reducing negative environmental impacts.

  • 5-million BTU capacity “live-fire” training lab with 10 working stations.

  • 64 seat, classroom style lecture hall with stadium seating.

  • 4,000-sq. ft. mechanical room.

  • Rain water harvest system with 30,000-gallon storage capacity that provides the building with non-potable water.

  • Solar Thermal panels supply heat and hot water throughout the building.

  • Photovoltaic (PV) energy supplements electrical power.

  • Products in motion - the whole facility is a working model demonstrating what Bradford White products can do for businesses, homes and industries.

  • Large projection screen that can be broadcast to other areas and rooms within the building.

  • Audio Visual System with HD cameras for training sessions and video recording.

  • Multi-location video conferencing for interactive service calls with on-site technicians.

  • Cut-away product examples to give participants an inside view of Bradford White products.

  • In-floor radiant heating system throughout the building.

  • Outside snow-melt radiant system




The iTEC™ facility is also home to Bradford White’s 24/7 warranty and technical service support center. Staffed by a team of warranty and technical service specialists who have completed a rigorous and extensive training program, this facility provides our customers with expert advice and solutions whenever they need it, 24 hours a day, 7 days a week.