More Than Just Hot Water: Why Bradford White is the Best Choice

Bradford White is American Strong^®: Committed to American Craftsmanship

From the very beginning, Bradford White has always been committed to quality products built with American craftsmanship. That commitment continues to drive the corporation today.

Bradford White’s primary manufacturing plant is located in Middleville, Michigan. This state-of-the-art facility is a proud testament to American ingenuity and quality craftsmanship, and serves as a major place of employment and economic hub for the local community in America’s heartland.

Across the country, Bradford White has thousands of American employees who work in manufacturing, support, marketing, sales and other related positions. Our 24/7 technical support team is proudly located in Michigan with highly-trained American employees.

Bradford White’s commitment to American craftsmanship helps support American jobs while ensuring your water heater is manufactured with the highest quality possible.

Built to Last for Years

From the moment a water heater is first turned on, it’s under attack by the forces of nature. Water tests every connection to find a leak and subjects every metal surface to rust and corrosion. The constant heating and cooling causes materials to expand and contract. Sediment in the water attempts to accumulate to slow performance and hurt efficiency.

In time, you’ll start to see the difference between a less expensive water heater and a Bradford White. Where some water heaters might start to leak, rust, or slow down, a Bradford White water heater continues to operate at peak performance and efficiency. Because at Bradford White we don’t cut corners. We choose heavy-gauge steel, robust heating elements, and top-tier control systems. Every part of the heater is designed, engineered, and manufactured to withstand the forces nature throws its way.

At Bradford White, we include exclusive features to help protect our water heaters. For example, our exclusive Hydrojet^® Total Performance System helps reduce sediment buildup using a unique series of “jet ports” to maximize the life and performance of your water heater. This innovative system comes standard on all our top-connect residential water heaters.

Similarly, our Vitraglas^® tank lining is a proprietary enamel formula that provides superior tank protection from the corrosive effects of hot water. This revolutionary, industry-leading coating is essentially an advanced defense system that keeps harmful corrosive elements from reaching the steel of the tank and other components.

While intense demands are placed on a water heater every day, Bradford White products are manufactured to withstand those challenges. For homeowners and business owners, this means fewer worries about premature failure and costly repairs. For contractors, it means confident installations and satisfied, loyal customers.

Uncompromising Quality: Designed, Engineered, and Built for Excellence

At Bradford White, quality drives every aspect of our operation. Our engineers and technicians are driven by a shared commitment to our customers and every product is manufactured with precision for long-lasting performance. We incorporate the finest raw materials from around the world into our tank-type products that are manufactured in one of our seven U.S. facilities. We inspect and scrutinize every component, weld, and connection to make sure they all meet our exacting specifications.

Our products are subjected to some of the most rigorous and extensive quality testing protocols in the industry. We test our products in challenging real-world conditions. Our goal isn’t to meet minimum industry standards but to exceed them. We expect every Bradford White product to deliver the highest possible results – outstanding performance, high efficiency, trusted reliability, and impressive durability.

But what does this devotion to quality mean for you? Simple. When a Bradford White water heater is installed in your home or business, you’ll enjoy the benefits of our commitment to quality materials, superior engineering and manufacturing integrity. You can look forward with confidence to many years of safe, reliable operation.

Bradford White is Proudly For The Pro^® to Ensure A Safe and Expert Installation

Occasionally, a “do-it-yourselfer” will ask why Bradford White products are not available for purchase by the general public at big box stores. The answer has everything to do with quality.

Bradford White ensures quality in the materials we choose, our design and engineering process, the training of our employees, and in the rigorous testing of our products. But all of that work could be for nothing if the installation is not done correctly.

Our quality products are for professional installation only. That way you’ll know that your quality Bradford White product is installed correctly for safety and for outstanding performance for years to come. Need a plumbing contractor? Search here to find a Bradford White professional in your area.

Bradford White supports our plumbing professionals with significant training opportunities (both in-person and virtual) so that every installer has the knowledge and skills they need to install a new water heater safely, efficiently, and in compliance with all local codes. We also provide our contractors with 24/7 technical support so they always have the help they need to troubleshoot on the job.

Our dedicated For The Pro^® website and app are loaded with the resources a plumber needs on the go, including technical documents, training and technical videos, and dedicated technical support.

In addition, plumbers can count on the support of knowledgeable wholesalers who exclusively distribute our products. These professionals have extensive experience with our products and help ensure plumbing professionals purchase the correct product and size for every application.

Our trained Bradford White plumbing professionals can also help regularly service your water heater to ensure it continues to deliver reliable performance for many years to come. Along with Bradford White’s commitment to quality, our highly-trained plumbing professionals give you the peace-of-mind of knowing your Bradford White water heater is installed correctly, serviced regularly, and will continue to operate safely and at peak performance.